Feb 052018

Auto Show

As it enters its 27th year, First Look for Charity has helped raise nearly $48 million for Chicago-area charities. Attendees at the charity gala will be treated to complimentary hors d’oeuvres; champagne, wine, beer and soft drinks; and special entertainment presented by the automakers in their displays – all while being the first to see the nation’s largest auto show – the Chicago Auto Show – before it opens to the public the following day.

The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space.

The Chicago Auto Show’s First Look for Charity

  • Will be held on Friday, Feb. 9 from 7-11 p.m.
  • Is recognized as one of Chicago’s premier, single-day fundraisers
  • Annually raises more than $2.5 million for 18 local charities
  • Last year, a record $3 million was raised for 18 local charities.
  • Goal for 2018 is to reach $3 million.
  • Two attendees will have the chance to win one of two cars: a 2018 Ford Mustang or 2018 Ford Expedition
  • An expected 200,000 samples of world-class food and beverages will be available during the event
  • Tickets can be purchased at FirstLookforCharity.org
  • Follow the conversation on social media with #FLFC18

Featured in:

Click here to see Molise PR client Real Urban BBQ and 2018 Chicago Auto Show chairman John Hennessey talk about the upcoming event with Dina Bair on WGN Midday News:


Jan 162012



The Chicago Auto Show‘s First Look for Charity returns to McCormick Place on Thursday, February 9 from 630 – 10:30 p.m.

The First Look for Charity black-tie gala has generated more than $32 million for charities since its inception in 1992.  This year, 18 significant Chicago area charities will benefit form the $2 million expected to be raised.

The soiree provides thousands of guests an elegant, inaugural look at the annual Chicago Auto Show, which will boast more than 1,00 new vehicles – dozens on display for the first time anywhere.  Those is attendance will also have a chance to win two new vehicles: a 2012 Cadillac Escalade and a 2012 Cadillac SRX, both compliments of your Chicagoland and Northwest Indiana Cadillac Dealers.

Rock Band Blues Traveler will enliven the show floor, as singer/ John Popper Leads the quintet known for its extended jamming style in performances.

A coordinated feast will be themed around a global celebration of the world’s greatest annual food and spirits traditions.  Partners include Garrett Popcorn Shops, Real Urban Barbecue, David Burke’s Primehouse, Wildfire, Catered by Design, Texas de Brazil, and Gordon Biersch.  Beverages provided by Spaten, Belvedere Vodka, Trinchero Family Estates, Chandon, Antique Coffee and Pepsi.

Tickets for First Look for Charity are $250 and tuxedo attire is mandatory.  For More information, including the complete list of charities and to purchase tickets, visit www.FirstLookForCharity.org